Customer service software
Customer service software, in Spanish and with everything in one inbox.
Customer service software —also called a helpdesk or service desk— is the tool where your team receives, routes and answers your customers' questions from a single place. Hablari is one: it brings WhatsApp, Instagram, email and web chat into a shared inbox, with Shopify orders next to every conversation, AI that drafts the reply and a flat price.
What it's actually for
When a store grows, messages no longer fit in a shared phone and an inbox three people open: replies get duplicated, questions get lost and nobody knows who answered what. Customer service software solves exactly that —it centralizes the channels, keeps a record of every conversation and shares out the work— and along the way it shows you how long you take to reply and what people ask over and over.
The names change depending on who's talking —helpdesk, service desk, support software, ticketing system, shared inbox— but the job is the same: no customer left unanswered and no team living between browser tabs.
What a good one must have
Seven things that separate a tool you'll use every day from one you'll abandon in a month.
Every channel in a single inbox
WhatsApp, Instagram, email and web chat in the same queue. If your team has to jump between apps, the software isn't doing its job.
Automatic routing of conversations
Every message should reach whoever must handle it —by channel, by store, by customer— without anyone assigning by hand.
The customer's context alongside
Who they are, what they bought and where their order stands. Without that, every reply starts by asking for the order number.
AI that helps, not AI that decides
It should draft, translate and handle the repetitive stuff (“where is my order?”), but a person approves before anything is sent.
Measuring what matters
First response time, workload per agent, which channels bring the most volume and customer satisfaction on close (CSAT).
A price you can predict
Watch out for those charging per ticket or per AI resolution: the bill goes up exactly in your best months. A flat price means a calm budget.
Your data, under control
Isolation between companies, encryption and servers in the European Union, with a DPA you can show in an audit.
Classic ticketing system or conversation inbox
The difference you notice most in the day-to-day of an online store.
Ticket helpdesk
Conversation inbox (Hablari)
The customer opens a “ticket” with a reference number.
The customer writes where they already write to you: WhatsApp, Instagram, email or your website chat.
One tool per channel (or a paid plugin).
Every channel lands in the same shared inbox, with that person's full history.
The agent sees the ticket, not the customer.
The agent sees who they are, what they bought and where their order stands, right next to the conversation.
The bill grows with the number of tickets or AI resolutions.
Flat price: you pay the same in January as on Black Friday.
The tool shows in the team
When every agent knows what's theirs, can see the customer's history and replies without switching tabs, response times drop on their own. And when someone is off, their queue isn't left stranded.
Five questions before you sign up
- 1
How does it charge: flat or per ticket?
This is the most expensive question to skip. If the price depends on how many messages you get or how often their AI replies, your best month will also be your priciest.
- 2
Is it in Spanish and does it include WhatsApp out of the box?
In Spain and Latin America support happens on WhatsApp. If the channel is a paid extra, or support answers in another language, you'll notice from week one.
- 3
Does it see your store's orders?
If your team has to open Shopify in another tab for every question, you've traded one problem for two.
- 4
How long until it's up and running?
A support inbox should be answering within a day, not after a three-month implementation project.
- 5
Where does your customers' data live?
Under the GDPR you are the data controller. Ask where it's hosted, who the subprocessors are and whether they'll sign a DPA.
Comparing specific tools? See Hablari against Gorgias, Zendesk, Intercom, eDesk or the full comparison.
Depending on who you support
Ecommerce
Your customers reach out on WhatsApp, Instagram, email and web chat—and almost always about their order. Hablari brings them together in a single inbox with Shopify context alongside, so you reply fast and sell more, without your bill spiking on Black Friday.
Fashion and beauty
In fashion and beauty the conversation is the sale: sizes, availability, advice and returns. Hablari brings WhatsApp and Instagram together with each customer's profile—what she bought, who helps her—to deliver personal, on-brand care at scale.
Agencies
If you handle support for several ecommerce brands, you need order, isolation and data. Hablari gives you an omnichannel inbox per brand—with its own channels, team and reports—at a flat price that doesn't spike with your clients' volume.
Shopify stores
Hablari connects with Shopify and puts each customer's orders right next to the conversation. It answers “where's my order?” automatically, manages orders from the profile, and handles WhatsApp, Instagram, email and web in one place.
How much it costs
A flat price, with no per-ticket or per-AI-resolution charges, and a 14-day free trial on any plan.
Starter
49 €/mo
To start supporting customers seriously.
Pro
99 €/mo
For teams that scale.
Max
199 €/mo
To add an AI chatbot.
Frequently asked questions
What is customer service software?
It's the tool where a team receives, routes and answers all of its customers' questions from a single place. It's also called a helpdesk, service desk or support software. It gathers messages from the different channels (WhatsApp, Instagram, email, web chat), assigns them to the right person, keeps each customer's history and measures how support is going.
Is a helpdesk the same as a CRM?
No. A CRM is built to sell: it stores opportunities, contacts and the sales funnel. Customer service software is built to answer: conversations, response times, routing between agents and satisfaction. Plenty of teams use both.
What's the difference between a ticketing system and a conversation inbox?
Ticketing was born with email and the phone: every question becomes a numbered case. The conversation inbox starts from how people write today —messaging— and keeps a single thread per person, with their purchase context alongside. Hablari is the latter, though it also handles email.
How much does customer service software cost?
It depends on the pricing model. The ones charging per ticket or per AI resolution (Gorgias, Intercom, Zendesk) start cheap and grow with your volume. Hablari is flat-priced: Starter €49/mo, Pro €99/mo and Max €199/mo, with a 14-day free trial and no per-ticket or per-AI-resolution charges.
Is there one in Spanish and with WhatsApp?
Yes: Hablari is built in Spain (Barcelona), its interface and support are in Spanish —as well as English and Catalan— and it includes WhatsApp, Instagram, email and web chat on every plan, with no paid plugins.
Does it work for a small store?
Yes. You can set it up in an afternoon and the entry plan covers up to 5 agents. There's no implementation project and no lock-in: if it doesn't fit, you cancel in one click.
Try it with your own messages.
14 days free, no lock-in and one-click cancellation.