An omnichannel inbox, built from a real-world problem.

Who's behind it

I'm Lucas Maciá, I'm 19 and I study business together with applied artificial intelligence. I move between two worlds that almost always run apart —business and technology— and Hablari is, at heart, the point where the two come together: a tool designed from how a support team really works, built with what AI makes possible today.

The problem that started it all

It all started while working at a company that had exactly this problem: communication with customers was scattered across a thousand places. WhatsApp on one person's phone, Instagram on another's, stray emails in several inboxes, messages answered twice or never answered at all. No one had the full picture, and every customer who wrote in became a small lottery: will anyone see it? who's handling it? did we already reply the same thing on another channel?

What for the customer is a simple “I'll message you on WhatsApp” was chaos on the inside: no traceability, no workload sharing and no way to know who was helping whom. And the more the volume grew, the worse it got. That disorder isn't a detail: it's sales lost and customers leaving without a sound.

Why what existed wasn't enough for me

The first thing, naturally, was to look at market alternatives. And none of them quite fit. The leading ones were expensive, almost all in English and built for a different kind of company; and many charged per ticket and per AI reply, so the bill grew right in the good months, when people write to you the most. Paying more for selling more made no sense at all.

It became clear that what I was looking for didn't exist as such: something simple, in Spanish, easy to get running and with a flat price, no surprises. So I decided not to settle and to build it myself. It wasn't a weekend or an experiment: I've spent months shaping it, iterating on every detail and polishing it until it lived up to what I would have loved to have.

That's how Hablari was born

I went my own way and built my own omnichannel inbox: one made by me, simpler and more complete. A single inbox where WhatsApp, Instagram, email and web chat all land, with each customer's context alongside —who they are, what they bought, who's helping them— and with every conversation routed to the right person. The idea was to get the chaos out of the way so the team can do the one thing that matters: support well and fast.

More than an inbox: all in one

But I didn't stop at the inbox. Hablari is also all in one: beyond bringing every channel together, it comes with boards to organize the team's work, automations for the repetitive parts and artificial intelligence that drafts replies, answers questions and flags what matters. The goal is that a team can run its entire support operation —and then some— from a single place, without hopping between ten apps and without overpaying.

Where we're going

Hablari started by solving the problem of a store that sold online, but the idea is far broader: any team that supports its customers over WhatsApp, Instagram, email or web can do it better from a single place. We keep building with three very clear obsessions —that it be simple, that it be honest about price and that your data stay safe— and with the conviction that good support doesn't have to be expensive or complicated. This is only just getting started.

We build in the open: you can see what we're working on and what's coming next in the public roadmap.